THE STORY DESIGNED TO SELL YOU SOMETHING

Writing journal
Writing journal (Photo credit: avrdreamer)

So: my writing background is rooted in fiction. As a kid, first I wrote about heroic spacemen; as I grew older, I expanded my interests to include heroic spacewomen (art imitating life). I knocked around a while longer, learned some more, and took to also writing about folks living here and now, on planet earth.

Alas, we fiction writers who lack wealthy relations and/or representation have to earn the means to eat some other way. Copywriting seemed like a viable means of feeding the beast, but early in my studies, I struggled with a new “skill set”.  This seemed a bit too much like having a job in sales, which I’ve never felt that I could do all that well.

It took a recent conversation – with one of the smartest guys I know – to set me straight. I was explaining how tough I found it to write a pitch for something. He has done some sales – enough to know that it involves engaging people’s emotions.  “It seems to me,” he said, “that an ad is like a short story.  So, just write that.”

I have to agree – and not just because he’s my father. It makes a good bit of sense to see dramatic, or story-telling, possibilities in any sort of writing – it all drives towards the same thing: communication.  I’ll post “spec” ads on the Wares page.

THE STORY OF A FRENCH BEACH

THE STORY OF A FRENCH BEACH

Astonishing to realize this was so long ago; the last survivors of this epoch- shattering thing will leave us some day, owing to their great age – surely, that’s the only way any of us wishes to go.  Over 166,000 Allied and Axis men went at it, hammer and tongs, during “Operation Neptune”.  The heartbreak of it: roughly 2,500 Americans (including a distant cousin of mine), two thousand Britons and Canadians, and something like four thousand to nine thousand Germans were “dispatched to Valhalla” from the sand and surf of Normandy.  Rent fiction movies like The Longest Day or Saving Private Ryan, for a “dramatic” look at these cataclysmic events; better, look up authentic “newsreel” footage – the WWII precursor to television news – to see how folks back then were kept informed.

THE STORY ABOUT “THOSE NAMES” FOR THINGS

Blog Post #2 – rough draft:

Tired of putting in simple searches? Try going on a “Hero’s Quest” instead, and cue the soaring music, as the credits roll! Dividing the various from the sundry into categories is “filing-cabinet territory”… I re-branded it “Inner Space”, because then it’s like we’re exploring underwater.  I almost left the “Work” bit in peace, till I liked the sound of Wares” better. Most self-respecting calendars track “The Sun and the Moon”... which sounds like it came from a children’s book (wrote this on a  Wednesday… just GO with it –)

Which is a phrase concerning motion, yes, I know. Perhaps I have to be someplace. Where was I?  Right.  My deal is: Anybody can just pick the widgets that this wizard gizmo provides, use the standard names for each, and go to town (well, not literally, as that would require… some sort of… motion… toward a town – that again), but of course, I just had to be difficult, because when you’re adept at something, you…

The point is: I could have just taken the standard “bells and whistles” one sticks on one of these pages, and run with them.  (Third time with a “traveling” metaphor!  They get it already, man.)  I should make this a lot easier to navigate, if nothing else.  I gave that all due consideration, and I decided: “NAH! Boring. Middle Management stuff. Plenty of that to go around already.”  Figured if I could liven up the place, it would…  be livelier.  Like putting a potted plant in your office, to make the place feel more like you’re at home, that type of thing.

THE STORY THAT BEGINS…

Welcome to my first post of this new blog!  I plan to cram it chock-full to almost bursting with useful and useless stuff, leaning more to the first category – if all goes well.

I picked the title “Inky Brightness” (after more effort than I would like to admit I had to invest) because it contains a deliberate contradiction: it’s funny how we scratch down ideas, plans, messages, dreams, etc. in opaque ink, in order to illuminate them.

I like it.  I hope you do, too.

Caesar Augustus, in order to launch something, might say “Sic infit” – “So it begins”… sounds a bit like he’s saying, “Baby with a cold”, right?  Right out of the gate, we’re not trying to offend scholars of Latin or new mothers, so instead, I’ll just go with “Plug it in, turn it up, and-a one, and-a two…”

 

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