Speculative Ad: “Water Crisis P.S.A.”

English: A jet of cold drinkable water flowing...
English: A jet of cold drinkable water flowing out from a water cooler. (Photo credit: Wikipedia)

4.25.13

PRINT AD #1

WATER IS MORE PRECIOUS”

Written by: Eric Gilmartin

 

Original text: Copyright 2013.

PREMISE:

Reminds the reader that potable water is the most valuable, vanishing commodity.

HEADLINE:

THE COMING WARS WILL BE FOUGHT OVER THIS

PICTURE:

A glass of water.

SUBHEAD:

It’s a resource so precious, you can’t live without it

Now, it’s running out.

COPY:

Clean water – for drinking, bathing, and cooking – is that resource. It’s our very source of life itself… that makes it more valuable to us than gold, diamonds, or fuel.

As global temperatures rise, and our human population increases, the demand for safe drinking water, uncontaminated by lead or other toxins, will rise, too – everywhere.

Private interests hope to make a killing off of buying and selling commercial water rights. That’s the perfect word to describe what will happen, if we don’t preserve everyone’s access to safe, drinkable water.

Find out more at : [link – fictitious URL and Company.]

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